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1. SEO/Search Engine Optimisation: Having an facebook fan page will help by using the same name as your domain name, because google may rank your facebook fan page higher than others that only have a website without facebook fan page.
2. Free Marketing: Everyone that hits the like button will get your post on their timeline! This means free marketing.
3. Brand Awareness: IBM and others big businesses paid millions of dollars for brand awareness & facebook help you do that for free!
Facebook has so many benefits & little to no cost for small businesses to get going.
